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Promotional Materials

Allied Universal

2018-2021

Printed Booklets

Working with this team was an exercise in content management. With an expressive writer on board, we were privileged to include robust literature. It was always a fun challenge to see how I could play tetris with the layout to ensure no copy was cut. I've never appreciated 9pt  font more than when I had to fit two pages of copy on a trifold...

A trifold shows an impressive yet questionable amount of information

Trust me...
I insisted on a brochure... but the client wanted a tri-fold.

Booklets arranged to show different industries

As a global company, our resources touched all corners of the market. I established unique visual systems that catered to our diverse portfolio to help each initiative feel unique, while delivering a strong band experience.

A data sheet shows the brand application of a different internal division
An internal brand is applied to a trifold
Allied Universal Brand Guidelines

The Brand Guidelines were one of the most detail-driven projects I've coordinated. I curated and maintained this 100+ page document, elevated from the legacy of an outdated 6-page PDF. 

Strategic Plan document
The strategetic plan layout shows various folds
A procedures booklet features a unique waterfall cut style tab system
HELIAUS Case Study
HELIAUS flyer for Distribution Centers
HELIAUS flyer for Corporate Campuses

I directly handled all marketing deliverables for HELIAUS, including product sheets, custom illustrations and animations, social media assets, and a plethora of various graphics.

Recruiting poster shows a child low-fiving a security officer
A recruiting poster shows a celebratory photograph of a security officer walking through colourful smoke
An infographic is balanced with striking typography and bold illustrations

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