Working with this team was an exercise in content management. With an expressive writer on board, we were privileged to include such robust literature. It was always a fun challenge to see how I could play tetris with the layout to ensure no copy was cut.
Size 9pt text quickly became my best friend.
As a global company, our resources touched all corners of the market. I established unique visual systems that catered to our diverse portfolio to help each initiative feel unique, while delivering a strong band experience.
Recruiting efforts took up a significant amount of projects as we closed in on 2020.