Managing the brand guidelines was an ongoing initiative for this company as M&A was a large piece of the brand/marketing scope. With over seven unique identities, finding a balance between brand equity and visual systems was paramount.
Prior to the creation of this living document, there was scarce documentation of brand guidelines. My role curated and maintained the 100+ page document over a span of two years.
To help facilitate our global teams, each identity had a unique photo library. During this time, I also managed multiple teams' SharePoint spaces.