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Bleu
Equifax
Mercedes-Bens Stadium
2023
Equifax branding fills the stadium with floor-to-ceiling personalized photography, energetic motion graphics, and field-level animations.
The digital campaign floods all screens, including the large halo, the tall column, all seven facias, the pitch board, and the feather wall.
00:07
Pitch board
00:16
MBS Walkthrough Fascia
00:10
Pitch Board
00:10
Fascias
The brand team was recognized in the 60th GDUSA Design Showcase
for the full campaign—including printed assets not shown here.
We also received a hand-written thank you note from Arthur Blank celebrating the collaboration and commending our tremendous efforts in overhauling the graphics.
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